Corporate spotlight: Microlise
In June we celebrated Microlise’s five year anniversary as corporate members. Back in 2015, they became the first telematics company to pledge their support to Transaid through corporate membership.
At the time, Nadeem Raza, CEO of Microlise, said: “Transaid is a great organisation that carries out essential work within the developing world. Everyone at Microlise is excited about the role we can play and looking forward to getting firmly involved over the coming months.”
Since then, the company has embraced a range of initiatives to raise funds for Transaid’s programmes, including putting their telematics technology to use on the Cycle Tanzania ride in 2015.
The company tracked cyclists over their 400km journey, starting from the base of Mount Kilimanjaro and finishing at the breathtaking Ngorongoro Crater, a UNESCO World Heritage site. By keeping supporters in the UK up to date with the cyclists’ progress, they helped the team raise over £133,000 over the course of challenge.
Inspired by the Cycle Tanzania team, Microlise stepped up to take on their first African cycle challenge in South Africa in 2017, putting together a team of four cyclists as well as offering the use of their telematics software once again.
Microlise’s team of four was amongst the 40 cyclists who embarked on the five day adventure which saw them make their way from De Doorns in the Cape Winelands district of South Africa, all the way to the southernmost point of Africa, Cape Agulhas. The team braved tricky terrain and blistering heat to complete the challenge, but their hard work was rewarded when they broke Transaid’s cycle challenge fundraising record to raise an incredible £227,000.
Microlise have also been supporting Transaid closer to home. We have had a presence at the company’s Transport Conference since 2015, where most recently Transaid CEO Caroline Barber spoke at last year’s Driver of the Year dinner. Over the years, the conference has produced some memorable moments for both Transaid and Microlise, ranging from Princess Anne, Transaid’s patron, opening the conference, to hosting a static cycling challenge on our stand.
During their corporate membership, employees at Microlise have found plenty of ways to get involved. From bake sales to raffles, we are lucky to have been supported through many initiatives over the years. Microlise employees have volunteered to support Transaid’s fundraising team on their busiest night of the year, the Motor Transport Awards, helping to raise money by selling casino money and assisting with the charity auction.
Whilst Team Microlise will have to wait a little longer to embark on their next African cycling adventure, with the postponement of Transaid’s Cycle Malawi challenge until 2021, the company continues to be an active corporate member. We are looking forward to seeing where the collaboration next takes us.
Click here for more information about Transaid’s corporate membership scheme.