Transaid’s 2024 Christmas Appeal
The support for Transaid’s 2023 Christmas Appeal was extraordinary, and resulted in us surpassing our target of £35,000 to raise an impressive sum of £42,500. The response from both our corporate supporters as well as individuals was humbling as ever, and we are appreciative of the people and organisations that contributed to making it such a success.
According to the WHO Status report on road safety 2023, the African region has recorded a 17% increase in road-related fatalities. These frightening figures make your support for Transaid’s work needed now more than ever. By contributing to our 2024 Christmas Appeal, you will help us to strengthen our road safety and access to healthcare programmes, training more professional drivers, as well as ensuring that more women and children can access healthcare services when they are most needed, and make progress towards achieving the Sustainable Development Goals.
The Appeal
In 2024 we have secured festive double page spreads in sixteen industry publications: BIFAlink, Coach & Bus Week, Cold Chain News, Commercial Motor, CILT Focus, Export & Freight, Forwarder Magazine, Logistics UK Newsletter, Motor Transport, RHA Roadway, Route One, Transport & Logistics Magazine, Transport Engineer, Transport News, UKWA Warehouse, and Warehouse & Logistics News. As part of the package for companies that support the appeal, we are offering logo placement in each of the festive adverts.
Similarly to in previous years, companies can choose from a variety of Christmas Appeal publicity packages, which include the option for an exclusive personalised Transaid Christmas e-card design, company logo placement on Transaid’s website, a personalised ‘thank you’ video from the Transaid team, social media coverage, and prominent logo placement in the publications listed above.
Get Involved
Individuals can support the appeal via our JustGiving page, here.
Companies can support the appeal by clicking here to download an order form with participation instructions.
Entering means your company could feature in sixteen leading industry publications, offering valuable publicity in exchange for your support. View last year’s Christmas Appeal advert in Motor Transport Magazine, featuring logos from participating companies here.
We are offering an e-card design personalised with your company logo, which reflects, unites and encompasses the transport and logistics sector as a whole (the design can be seen below). The design can be placed in your company’s email signature in the lead-up to and through the festive season, used in social media posts, or emailed out to specific contacts. E-cards are a fantastic way to reduce paper waste and are more environmentally friendly than traditional paper cards.
Why Support the Appeal?
Malaria continues to pose a major threat to rural communities and particularly children under five, with Africa being home to 96% of all malaria deaths.
Africa is also home to 70% of global maternal deaths, of which 75% could be avoided through timely access to healthcare.
As part of the Sustainable Development Goals, the United Nations has set targets to end the epidemic of malaria and reduce the global maternal mortality ratio.
Transaid’s MAMaZ and MAMaZ Against Malaria programmes utilise Emergency Transport Schemes (ETS) to provide a vital link between rural communities and health services. MAMaZ Against Malaria has seen an 87% reduction in the number of children dying from severe malaria.
When Esther Chibuye went into labour with her son Rogers, she utilised a bicycle ambulance implemented through the MAMaZ programme to reach the health facility and deliver safely.
An estimated 1.19 million people die each year as a result of road traffic crashes, with African roads being some of the deadliest in the world. As part of the Sustainable Development Goals, the United Nations has set an ambitious target to halve the number of global deaths and injuries from road crashes by 2030.
Transaid aims to improve road safety through professional driver training programmes across sub-Saharan Africa. In the last year, Transaid has trained almost 11,000 drivers and 60 trainers at Transaid-supported training centres in Zambia, Tanzania, Uganda, Ghana, and Kenya.
This year Transaid launched a new project in Ghana, leading the nationwide roll out of a new Heavy Goods Vehicle (HGV) driver training standard, in total Transaid has trained more than 2,000 drivers in accordance with the new standard. Emmanuel Danso is a driver trainer in Ghana, who trained with Transaid’s Professional Driver Training – Ghana programme.
With your help we can continue to improve access to healthcare for rural communities and ensure that truck drivers can leave for a day’s work without the fear that they may not come home, as we continue to transform lives through safe, available, and sustainable transport.
Any questions? Please contact Kohei Ohno at kohei@transaid.org or 0207 387 8136.
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