Transaid’s 2023 Christmas Appeal raises almost £42,500
In September 2023, we launched Transaid’s annual Christmas Appeal. Once again calling on companies and individuals from across the transport and logistics industry to help strengthen Transaid’s activities during the festive period and beyond.
As the appeal concludes, Transaid is delighted to announce that an incredible £42,471 was raised.
The total is almost £5,000 higher than the amount last year, making it the most successful Christmas Appeal in Transaid’s history by a significant figure. A huge thank you to all of the companies and individuals who helped us to raise this total, which will help us to improve road safety and access to healthcare across sub-Saharan Africa.
The corporate aspect of the appeal offered supporting companies the choice of a bronze, silver or gold supporter package. In return, companies received a combination of publicity packages which included: social media coverage, personalised e-cards, personalised thanking videos, an advent calendar, logo placement in Transaid’s festive adverts in industry media, and also logo placement on Transaid’s website.
We are grateful to the sixteen industry publications that generously donated advert space, these included: BIFAlink, Coach & Bus Week, Cold Chain News, Commercial Motor, CILT Focus, Export & Freight, Forwarder Magazine, Logistics UK Newsletter, Motor Transport, RHA Roadway, Route One, Transport & Logistics Magazine, Transport Engineer, Transport News, UKWA Warehouse, and Warehouse & Logistics News.
Thank you to the generous individuals that supported the Appeal through our Just Giving page in the lead up to and on Giving Tuesday – a nationwide charitable giving movement that encourages people to give back to the causes that are important to them. We are pleased to report that a total of £821 was raised by individual donors.
A significant percentage of the overall total was made up by the record-breaking 55 companies that kindly purchased one of the packages. Transaid works to solve two of the biggest transport challenges in sub-Saharan Africa, and we are so proud to have received the continued support of previously supporting companies from across the transport and logistics industry, as well as welcoming many new organisations to the appeal this year.
On behalf of everyone and Transaid, and the communities that we work with, we thank the incredible companies and individuals that contributed to Transaid’s 2023 Christmas Appeal. We were as ever humbled by the generosity shown to Transaid throughout the festive season.
Click here to view a full list of companies that supported the Appeal.