Transaid’s 2023 Christmas Appeal

Transaid’s 2022 Christmas Appeal achieved remarkable success, surpassing our target of £35,000 to raise an impressive sum of £37,800.  As always, we received an incredibly positive response from both our corporate supporters as well as individuals, and we are grateful to the people and organisations that enabled us to make it our most successful appeal yet.

With your continued support, and in Transaid’s 25th Anniversary year, we hope to elevate the 2023 total even further! By doing so, we can strengthen our ability to transform lives through safe, available, and sustainable transport, and continue to focus on achieving the Sustainable Development Goals.

The Appeal

In 2023 we have secured festive double page spreads in sixteen industry publications: BIFAlink, Coach & Bus Week, Cold Chain News, Commercial Motor, CILT Focus, Export & Freight, Forwarder Magazine, Logistics UK Newsletter, Motor Transport, RHA Roadway, Route One, Transport & Logistics Magazine, Transport Engineer, Transport News, UKWA Warehouse, and Warehouse & Logistics NewsAs part of the package for companies that support the appeal, we are offering logo placement in each of the festive adverts.

Similarly to in previous years, companies can choose from a variety of Christmas Appeal publicity packages, which include the option for an exclusive personalised Transaid Christmas e-card design, company logo placement on Transaid’s website, a personalised ‘thank you’ video from the Transaid team, social media coverage, and prominent logo placement in the publications listed above.

Get Involved

Individuals can support the appeal via our JustGiving page, here

Companies can support the appeal by clicking here to download an order form with participation instructions.

Entering means your company could feature in sixteen leading industry publications, offering valuable publicity in exchange for your support. View last year’s Christmas Appeal advert in Transport News Magazine, featuring logos from participating companies here.

This year we are offering an e-card design personalised with your company logo, which reflects, unites and encompasses the transport and logistics sector as a whole (this year’s e-card design can be seen below). The design can be placed in your company’s email signature during November and December, used in social media posts, or emailed out to specific contacts. E-cards are a fantastic way to reduce paper waste and are more environmentally friendly than traditional paper cards.

Christmas Appeal e-card for 2023 Illustration copyright: Savannah Storm 2023. Instagram: @savannah.storm

Why support the appeal?

The Sustainable Development Goals provide a shared blueprint for peace and prosperity for people and the planet, now and into the future. An estimated 1.35 million people die each year as a result of road traffic crashes, and a disproportionate burden is felt in low- and middle-income countries, which account for 60 percent of the world’s vehicles, but experience 93 percent of global fatalities on roads. As part of the goals, the United Nations has set an ambitious target to halve the number of global deaths and injuries from road crashes by 2030.

Transaid is focused on achieving the target and improving road safety through our professional driver training programmes across sub-Saharan Africa. In the last year, we have trained almost 7,000 drivers and 51 trainers at Transaid-assisted training centres in Zambia, Tanzania, Uganda, Ghana, and Mozambique. Our National Helmet Wearing Coalition in Kenya entered into phase two, and continues to promote collective action to improve motorcycle safety.

“The training programme has changed my life and my driving style. It opened my mind to the things that we do unknowingly on the road.”  Rachel Lwanga, a professional driver in Uganda. Read her story.

 

Data from the World Health Organisation (2023) shows that malaria continues to pose a major threat to rural communities and particularly children under five, with Africa being home to 95% of all malaria cases and 96% of deaths.

75% of maternal deaths could be avoided through timely access to emergency child-birth related care.

As part of the Sustainable Development Goals, the United Nations has set targets to end the epidemic of malaria, and reduce the global maternal mortality ratio to less than 70 per 100,000 live births, by 2030. The MAMaZ Against Malaria (MAM) at scale programme utilises Emergency Transport Schemes (ETS) to provide a vital link between rural communities and health services, and has dramatically reduced malaria mortality in young children by increasing access to health services.

Nana and Mervis, two children that received life-saving assistance through the MAM@Scale programme in Zambia. Read their story.

With your support, we can help more women like Rachel to fulfil their ambitions as professional drivers, and help children like Nana and Mervis to access healthcare when they need it most, as we continue to transform lives through safe, available, and sustainable transport. 

Any questions? Please contact Maddy Matheson at maddy@transaid.org or 07596 720848.

Funds raised
£42,271
The target
£43,000

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Gold Partners

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Bronze Partners