Transaid’s 2022 Christmas Appeal

Last year’s Christmas Appeal was our most successful yet, beating our £35,000 target by over £1,000 to raise an incredible £36,105. We were humbled at the overwhelmingly positive response shown by both corporate supporters and individuals, and we are so grateful to all those who helped us to surpass our fundraising target and raise these vital funds despite the difficulties facing the sector at this time.

With your support we can make this year’s total even higher and strengthen our ability to transform lives through safe, available, and sustainable transport.

The Appeal

This year we have secured festive double page spreads in a record sixteen industry publications: Coach & Bus Week, Cold Chain News, Commercial Motor, CILT focus, Export & Freight, Forwarder Magazine, Handling and Storage Solutions, Logistics Business, Logistics UK Newsletter, Motor Transport, RHA Roadway, Route One, SHD Logistics, Transport & Logistics Magazine, Transport news, and UKWA Warehouse. As a thank you for your help with the appeal, we would like to offer the opportunity of logo placement for your company in each of our adverts.

As in previous years, you can choose from a variety of Christmas Appeal publicity packages, which include the option for an exclusive personalised Transaid Christmas e-card design, company logo placement on the Transaid website, a personalised ‘thank you’ video from the Transaid team, social media coverage, and prominent logo placement options in the above publications.

Get Involved

Individuals can support the appeal via our JustGiving page, here. Supporters can get their hands on a Transaid themed digital advent calendar!

To support the Christmas Appeal, click here to download an order form with participation instructions.

Entering means your company could feature in sixteen leading industry publications, offering valuable publicity in exchange for your support.

This year we are offering an e-card design personalised with your company logo, which reflects, unites and encompasses the transport and logistics sector as a whole. The design can be placed in your company’s email signature during November and December, used in social media posts, or emailed out to specific contacts. E-cards are a fantastic way to reduce paper waste and are more environmentally friendly than traditional paper cards.

View last year’s Christmas Appeal advert in SHD Logistics Magazine, featuring logos from participating companies here.

Christmas Appeal e-card for 2022

Illustration copyright: Savannah Storm 2022. Instagram: @savannah.storm

Why support the appeal?

An estimated 1.35 million people die each year as a result of road traffic crashes. Even though low and middle income countries only account for approximately 60% of the world’s vehicles, they experience 93% of the global fatalities on roads. Transaid’s portfolio of road safety programmes continues to grow, and they are focused on influencing safe driver behaviour, with long term programmes in Ghana, Tanzania, Uganda and Zambia. In 2021, Transaid launched a professional driver training programme in Mozambique, and also entered into phase-two of the professional driver training programme in Uganda.

Nahabwe Sharon Kinyatta is a female driver on the Professional Driver Training Uganda – Phase Two (PDTU2) programme. Having been through both Class C and Class CE driver training for Heavy Goods Vehicles (HGVs) at Transaid’s partner school – Safe Way Right Way, she intends to become one of the most competent drivers in the country, and to prove that driving HGVs is possible for everyone, as long as one has passion and drive.


Data from the World Health Organisation (2020) shows that deaths in under-fives remains a significant problem across Africa, with malaria continuing to pose a major threat to rural communities in endemic countries such as Zambia.

The innovative community-led programme, MAMaZ Against Malaria (MAM) at scale programme has expanded coverage to 10 districts and is reaching a population of one million people with its severe malaria and COVID-19 response. Emergency Transport Schemes (ETS) provide a vital link between rural communities and health services, as part of the MAM at Scale programme. ETS riders are volunteers who serve their communities by using bicycle ambulances to take people to health facilities in medical emergencies.

“The bicycle ambulance is the best thing that has happened to this community. I see people going about their daily lives in my community who otherwise wouldn’t be alive today.” Josephine, a Community Health Volunteer in Zambia.

With your help, we can continue to transform lives through safe, available, and sustainable transport.

Any questions? Please contact Stephanie Rukin at or 0207 387 8136.

Funds raised
The target

Support as an individual  Support as a company

Gold Partners

Silver Partners

Bronze Partners