Thank you: Transaid’s 2018 Christmas Appeal exceeds target by over £4,000
We are extremely humbled and grateful for the incredible response to Transaid’s 2018 Christmas Appeal. This year the appeal surpassed its original £25,000 fundraising target to raise an impressive overall total of £29,245, an improvement on last year’s £26,442.
A huge thank you to everyone who supported the appeal and made this phenomenal total possible. Alongside the magazines that published our festive advert on a pro bono basis — Coach & Bus Week, Forwarder, Motor Transport, SHD Logistics, and Commercial Motor — we are also very thankful for the enthusiastic response from corporate supporters, which was instrumental to the appeal’s success.
For the 2018 corporate appeal, supporters were given the option to choose from Bronze, Silver and Gold packages. Contributors received either a personalised Transaid e-card, its company logo featured in a double page Christmas advertisement, or both, according to the level of support.
This year Transaid was also given an exciting match funding opportunity which doubled every donation given by individual non-corporate supporters. To make the most of this, we set ourselves an additional individual fundraising target of £3,000. The total raised towards this ambitious secondary target currently sits at £3,795, and we are once again overwhelmed at the generosity of those who donated to help us surpass our goal.
The proceeds from the appeal will be put towards the MAMaZ Against Malaria programme, which has already recorded a staggering 96% reduction in child mortality from malaria in the Serenje District, Zambia. The fantastic results of the appeal will allow us to reach even more rural communities who currently lack access to vital medical services.