Media Campaign for the Professional Driver Training – Uganda

This case study outlines the background, methodology and conclusions of a media campaign conducted by Transaid in Uganda, aimed at attracting new and existing drivers to undertake training, to raise local awareness of the project, to promote the project’s aims and objectives as well as promoting the driving schools that will be offering this new training opportunity. A special focus was also placed on encouraging the participation of women in the project and transport sector as a whole.