Transaid’s 2021 Christmas Appeal

Despite the unprecedented challenges posed by 2020, last year’s Christmas appeal was almost our most successful ever, raising an astounding £32, 396 for our programmes. We were, as always, humbled by the generosity shown by our corporate partners, supporters and individual donors who helped us beat our fundraising target and raise these vital funds despite the difficulties facing the sector at this time.

Transaid is at the forefront of driving Professional Driving Training (PDT) in sub-Saharan Africa. The need for strong, reliable supply chains and professionally trained drivers on the continent is greater than ever due to rising demand which has been exacerbated by Covid-19.

The Appeal

This year we have secured festive double page spreads in twelve industry magazines: Coach & Bus Week, Commercial Motor, CILT Focus, Forwarder Magazine, Handling and Storage Solution, Logistics UK Newsletter, Motor Transport, RHA Roadway, Route One, SHD Logistics, Transport News, UKWA Transport. As a thank you for your help with the appeal, we would like to offer the opportunity of logo placement for your company in each of our adverts. 

As in previous years, you can choose from a variety of Christmas Appeal publicity packages, which include the option for an exclusive personalised Transaid Christmas e-card design, and social media coverage, as well as prominent logo placement options in the above publications.

Get Involved

Individuals can support the appeal via our JustGiving page, Transaid Christmas Appeal 2021! – JustGiving.

To support the Christmas Appeal,  click here to download an order form with participation instructions.

Entering means your company could feature in twelve leading industry publications, offering valuable publicity in exchange for your support.

This year we are offering an e-card design which reflects, unites and encompasses the transport and logistics sector as a whole (personalised with your company logo), which can be placed in your company’s email signature during November and December, used in social media posts, or emailed out to specific contacts. E-cards are a fantastic way to reduce paper waste and are more environmentally friendly than traditional paper cards.

Christmas Appeal e-card for 2021

View last year’s Christmas Appeal advert in Motor Transport Magazine, featuring logos from participating companies here.

Illustration copyright: Savannah Storm 2020. Instagram: @savannah.storm

Now more than ever, the world needs safe transport.

Transaid works to improve access to healthcare and in Zambia the
proven MAMaZ Against Malaria at Scale programme has been adapted
to tackle COVID-19 as well as malaria. This year the programme has
reached 10 districts in Zambia providing a vital link between rural
communities and health services. Emergency Transport System (ETS)
volunteers serve their communities by using bicycle ambulances to take
people to health facilities in medical emergencies.

Emmanuel Kwenda is an ETS rider for Kawaka community, as part of phase 3 of MAM at Scale.

Emmanuel Kwenda is an ETS rider for Kawaka community, as part of phase 3 of MAM at Scale. He became a rider after his community lost a child to severe malaria. In the past he has used his bike to transport his wife to a health facility to give birth – he says the bicycle ambulance will make it easier for her in the future.

“Transport and healthcare, they should move together,” explains Emmanuel. “When you are not using transport, it means you are causing deaths, because people come to the clinic very late. But when you are using fast transport, people can be helped”.

Any questions? Please contact Steph Rukin at

Funds raised
The target

Support as an individual  Support as a company

Gold Partners

Silver Partners

Bronze Partners