Sam Wharfe is the Group Chief Executive Officer and Founder of C9 Recruitment and a leading figure in the UK's transport and logistics recruitment sector. His forward-thinking approach, deeply rooted in technology and innovation, has redefined recruitment standards, particularly in the PCV & HGV driver domain. Sam is committed to advocating for safer and more sustainable transport in developing nations, actively participating in initiatives that make a real-world difference. Sam contributes his expertise to key industry discussions, influencing policy and shaping the transport sector's future through his roles of Generation Logistics Ambassador and Bus & Coach Committee Member at CILT UK. As a prolific writer and thought leader, Sam regularly shares insights on the evolving landscape of transport recruitment and the critical issues facing the sector in the UK and beyond, and is recognised for his innovative leadership and commitment to excellence.