Paul Norman
Paul Norman

Paul is the Country Manager for Yara UK’s AdBlue business, branded Air1, which includes equipment and service support as well as the fluid itself. While having a technical background, sales and marketing has been the area in which Paul has worked nearly all his career. Increasingly focused on  logistics sector innovations, in time it led to involvement in the then emerging AdBlue application as part of the solution to reduce transport emissions. After becoming aware of Transaid some time ago and having some low level involvement, there was a step change in 2018 when joining Cycle Zambia. Not only did this provide an opportunity to make a more significant financial contribution to Transaid's programmes, it also gave a real insight into the work that Transaid supports. Although remarkable what has been achieved, it was evident there was still a lot of work to be accomplished. While there are always benefits of direct support in the form of donations etc, education is a key driver for long term success. Paul recognised at first hand in Zambia the efforts made to work with projects and facilitation of the evidently successful training to be delivered by the local population. Living and based from Southampton, Paul normally travels extensively around the UK meeting customers, other stakeholders and supporting the field based members of the Air1 AdBlue Team. Visits to Yara UK’s head office in Grimsby are also regular trips. As an Ambassador, Paul is keen to support the Transaid Team in any way his skillset can be applied as required. Particularly raising awareness of Transaid and what they do is a key ambition. Cycling was something that Paul became re-acquainted when preparing for Cycle Zambia and he is looking forward to taking part in Cycle Malawi now planned for 2022.