Dawn Rasmussen began her career in logistics in 1994. A successful and strategic business leader, Dawn advises logistic businesses with a view not only towards operational excellence, but also of cost reduction and the maximising of the potential of key talent within the business, ensuring scalable market leadership. Her pragmatic operational insight within the board environment contributes to organisational growth and development. She supports professional leadership teams thus turning business performance into successes, identifying areas of opportunity within the wider market and subsequently increasing profitability. A thought leader, enabling the effective use of modern logistics, ERP systems and the latest technology solutions. She enjoys the combined knowledge of Global best practice and cultural imperatives with a deep understanding of real-world business process excellence. Dawn also enjoys passing on the knowledge of almost 30 years experience in the logistics industry and is well known for her mentoring of new up and coming talent, many of whom have gone on to become leaders in the own right. A supporter of Transaid for many years Dawn formally became an ambassador in 2020. She is looking forward to taking part in the Transaid 2021 Cycle Malawi challenge.