Release date: 15 November 2005
MICHELIN MAN SHRINKS FOR PIN BADGE APPEAL
- Michelin has worked with transport and logistics charity Transaid to design a set of four exclusive charity pin badges featuring the Michelin Man character.
The badges are available from ATS Euromaster service centres across the UK for a suggested donation of just £1 each. Those who donate to Transaid direct will also receive a badge as a thank you.
Transaid fights poverty in Africa by improving the way that transport is managed, enabling more people to access healthcare, education and opportunities to make a living.
The four designs reflect Transaid’s work and all proceeds will help the charity to make travel safer, more efficient and affordable for the world’s poorest people.
“Michelin is a Founder Member of Transaid and is committed to improving mobility alongside road safety,” explains Peter Snelling, Michelin’s Head of Communications.
“We’re proud that, in our UK centenary year, we can use the brand to do something for a charity that shares these values.”
The launch of the badges marks one of the rare occasions that Michelin has allowed the character to be used by a third party. There are thousands of Michelin memorabilia collectors around the world and the badges will be highly sought after, as well as making great stocking fillers for Christmas.
“The Michelin Man is one of the most instantly recognisable and best loved icons in the world,” adds Caroline Beaumont, Transaid’s Head of Marketing.
“It’s a great privilege to be able to use the character to fundraise, and we’re sure that the badges will be a huge hit.”
To find out more about the badges, or to find your nearest ATS Euromaster outlet, visit www.transaid.org
ends
Note to Editor:
Transaid works in the world’s poorest countries in the world to build local transport skills and knowledge and improve access to basic services and economic opportunity. Transaid is currently working on projects in Kenya, Malawi, Zambia, Ghana, Sierra Leone and Nigeria.
Michelin is the world’s no1 tyre manufacturer.
ATS Euromaster is part of the Michelin Group, and offers a comprehensive range of products and services, including tyres, brakes, batteries, shock absorbers, oil, exhausts and MOT testing.
Paul Cordle at Michelin on +44 (0)1782 402341
Caroline Beaumont at Transaid on +44 (0)20 7387 8136
James Keeler at Garnett Keeler on +44 (0)20 8399 1184
TAW/079/05
ISSUE INFORMATION
Picture Caption
ATS Euromaster’s service centres across the UK have been chosen to launch an exclusive set of charity pin badges, featuring the Michelin Man. They are available for a suggested donation of £1 each and all money raised will go to transport charity Transaid.
Garnett Keeler Public Relations
Tel: 020 8399 1184
